Villa & House Email & Social

Email, social, and digital design for a luxury home furnishings brand

Villa & House is a luxury furniture brand built on craftsmanship and restraint, where every piece is developed slowly, intentionally, and with a long view. The digital channels had to carry that same sensibility: nothing trendy, nothing throwaway, just clean, considered design that let the product speak.

As Graphic Designer, I owned the creation of email campaigns and social content on an ongoing basis, designing across seasonal moments, product launches, and editorial storytelling like the Tastemakers series. Working within a consistent visual system, I made decisions about layout, hierarchy, and image pairing on a weekly cadence, keeping the brand feeling cohesive whether someone was reading an email or scrolling through their feed. I also supported back-end website updates, ensuring the digital experience stayed consistent across every touchpoint.

The results spoke for themselves. Working alongside the social media team, we grew the brand's Instagram to over 100K followers during my time there. On the email side, collaborating closely with the CRM specialist, we achieved open rates of up to 70% on many campaigns — well above industry benchmarks for luxury home brands.