#NoVisibleDrama

Holiday campaign design for Visible, via Madwell — nominated for 2 Shorty Awards

For the 2021 holiday season, Visible, a no-contract wireless service, wanted to lean into something true about their brand: you don't need a family plan to get great savings. Or, for that matter, to survive the holidays. The brief became a campaign built around the idea of "Family plan savings. Without the family."

The concept, #NoVisibleDrama, recruited a panel of celebrity "drama experts" to dish out survival advice across Twitter, Instagram, and TikTok, turning a product truth into a culturally relevant, shareable moment right in the middle of the most chaotic time of year. As Associate Designer, I contributed to the visual development of campaign assets across all three platforms, spanning static graphics, motion pieces, Instagram story formats, Twitter cards, and branded merch, working within the broader creative team to keep the look cohesive and the tone consistently on-brand.

The campaign was nominated for 2 Shorty Awards, recognizing its creativity and effectiveness in social media marketing.