Visible Social

Social content & campaign design for a national wireless brand, via Madwell

Visible is a wireless service built on simplicity, no contracts, no hidden fees, just straightforward access for everyone. The brand's social presence matched that ethos: warm, playful, and refreshingly human in a category that tends toward the cold and corporate.

As Associate Designer at Madwell, I worked within a cross-functional creative team to concept and produce organic and paid social content across platforms. My work spanned static graphics, motion assets, and photoshoot production, from brainstorming visual concepts through to attending on-set to ensure the creative direction translated into final imagery. Working at the intersection of strategy and execution, I helped maintain a consistent brand voice across a high volume of content while keeping the work feeling fresh and platform-native.

This role gave me a real education in agency creative process, collaborating daily across design, copy, strategy, and media to move fast without losing the quality that made Visible's social stand out.